Allison LaFon 

I've spent my career at the intersection of creative strategy, brand, and campaign leadership. 

 

The bulk of my career has been at The Home Depot, where I grew from managing broadcast creative to directing strategy, insights, and activation across the enterprise. I built the company’s first creative measurement practice, collapsed siloed channel teams into a single omnichannel structure, and even fully rebranded the company. 

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Before my time at The Home Depot, I was on the agency side — a large part at BBDO working on AT&T', where we evolved the Cingular brand to AT&T and launched the iPhone. That agency background is where I learned how to lead creative development, manage complex partners, and move fast without sacrificing quality.

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I am currently available for full time leadership, interim leadership or consultative opportunities.